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2019 was a major pandemic which until now has become a serious problem in our

country and even throughout the world. Government policies in various countries are

certainly different, ranging from the most extreme policies by implementing a lockdown

in their area to policies that are not too strict. The policies achieved by countries in the

world certainly have the same goal namely the policy of slowing the rate of transmission

of this virus considering the few victims caused by this virus. According to data reported

by JHU CSSE Covid-19 Data. Indonesia itself is facing a fluctuating growth of Covid-19

cases from the beginning of the appearance of this virus in December 2019 then the first

infection case was found in March 2020 until the time of the implementation of this

research, starting from September to November 2021.

Picture 1. Data on the Development of New Covid-19 Cases in Indonesia.

Source: JHU CSSE Covid-19 Data.

Picture 2. Data on the Development of Death Cases Due to Covid-19 in Indonesia.

Source: JHU CSSE Covid-19 Data.

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Based on the two graphs above, we can see that Covid-19 cases in Indonesia has

grown by 2 times. The first increase in the number of Covid-19 cases occurred in the

range of December 2020 which then sloped back to the range of March 2021. In this first

phase of improvement, the Indonesian government adopted a fairly strict policy namely

the Large-Scale Social Restriction policy, abbreviated as PSBB (Kelen, 2018). After the

government is taking quick and decisive action in an effort to suppress the rate of

transmission of the new variant by implementing the Emergency PPKM policy up to

PPKM Level 4 and Level 3 Java. Bali.

The policies taken by the government in dealing with the Covid-19 pandemic

certainly affect people's lives. Starting from the social aspect to the economic aspect.

Restrictions on movement in modern markets and traditional markets are a challenge for

small-scale MSME actors such as street vendors to survive during the pandemic. During

the implementation of this restriction, buyers will be more careful because they must pay

attention to the regulations applied by the government in making their purchasing

decisions. The purpose of this research is to find out whether the PPKM Level 4 policy

impact of the Covid-19 pandemic on the Government's Implementation of Restrictions on

Community Activities because residents had to avoid crowds, all had to take away. The

Covid-19 pandemic has become a tough test for all coffee shop business managers, in the

first few months of the Covid-19 outbreak, many business people have been disrupted by

their buying and selling and promotion agendas, not even a few shops had to close

because they could not cover the production costs they had to pay. borne. Eight months

after the first case was discovered, the affected parties had to be able to survive in their

own way to face the challenges. This is deeply felt by all coffee shop business people in

Purwakarta, coffee shops must innovate to survive in the midst of a pandemic. Based on

this research, it can be concluded that there is an effect on the implementation of the

the economy does not appear to change by the geographic scale of the restrictions. It can

be concluded that the lockdown policies implemented in several regions in Chile have a

negative influence on economic activity

Based on some of the research above, we can conclude that the policies taken in

dealing with the Covid-19 pandemic affect the economy, so this study has a hypothesis,

enhancer, and can used as a comparison material for conducting future research.

Research Method

This study uses quantitative research methods. This research data is primary data

using data collection techniques through questionnaires distributed to people who buy

food and beverages in a number of traditional markets in the Jakarta area. The population

in this study are people who buy food and beverages at street vendors in a number of

traditional markets in the Jakarta area. The sampling technique in this study is non-

probability sampling, namely incidental sampling, namely anyone who

coincidentally/incidentally meets the researcher during the time the research takes place.

autocorrelation test and lastly a simple linear regression analysis test.

Research Instrument Test

a. Validity Test

the validity value is greater than 0.30. The test is carried out by correlating the

score of each item with the total score, the test is carried out using the product

moment formula with the help of the SPSS 26 program. This test obtains the

following results:

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Table 3. Reliability Test Results of PPKM Level 4 Implementation Variables (X).

Based on the picture above, it can be seen that the graphic display seems to meet

the normality test assumptions. The graph shows a normal plot, the data spreads around

the diagonal line and follows the direction of the diagonal line.

is an inequality of variance from the residual of one observation to another

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observation. The following is a diagram of heteroscedasticity as a result of the

research that has been carried out:

Based on the picture above, the heteroscedasticity test results obtained, the first

residual which consists of the independent variable (X) and the dependent variable (Y) is

autocorrelation test of this research is as follows:

Table 5. Durbin-Watson Autocorrelation Test Results.

Based on the table above, we can see that this study has a Durbin-Watson value of

2.053 with n = 100 and k = 2, so DL = 1.6540 and DU = 1.6944. Can be concluded that :

DW > DU so that there is no positive autocorrelation, and (4-DW) > DU so there is no

negative autocorrelation.

3. Simple Linear Regression Analysis

The influence given by the Level 4 PPKM Implementation is low on food and

beverage purchasing decisions at street vendors in this study. Apart from the fact that

food and drink are primary needs that must be met every day, this low influence is also

driven by the development of the times and technology. Street vendors, especially those

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in the Jakarta area, are used to using delivery order services so that buyers can make the

purchase process without having to go to their place of sale. Reporting from Republika,

the government is also promoting a go digital program during this pandemic to accelerate

economic growth. SME business owner move quickly to respond to the government's

national economic acceleration agenda. Three of the association representatives who held

impact of the implementation of PPKM. An emergency in the form of a decrease in

income. So there is an agreement with the results of hypothesis testing in this study. Then

the research conducted by Kenzo Asahi, Eduardo A. Undurrada, Rodrigo Valdes and

Rodrigo Wagner with the title The effect of Covid-19 on the economy: Evidence from an

early adopter of localized lockdowns, using a large collection of data on local lockdowns

in Chile to measuring its effect on economic activity, found the impact of a fairly large

lockdown, a decrease in economic activity up to two times. This means that the

implementation of the lockdown in Chile has an impact on the economy. If it is related to

this research, it can be seen that there is a conformity that government policies in efforts

to overcome the Covid-19 pandemic have an influence on economic activity.

PPKM Level 4 has a low and significant effect on food and beverage purchasing

decisions at street vendors in the Jakarta area. The suggestion that the writer can give is

that this research is a research with a quantitative approach that uses a questionnaire as a

data collection technique, where respondents fill out questionnaires as the data to be

analyzed. The results presented in this study are not equipped with qualitative analysis.

To get better results, it is hoped that further research will use qualitative and quantitative

captured perfectly.

Asahi, Kenzo. Eduardo A. Undurrada, Rodrigo Valdes dan Rodrigo Wagner. 2021. The

effect of COVID-19 on the economy: Evidence from an early adopter of localized

https://republika.co.id/berita/qzuakq383/ketemu-presiden-pedagang-kaki-lima-siap-go-

digital

Indrasari, Meithiana. 2019. Pemasaran dan Kepuasan Pelanggan. Unitomo Press.

Surabaya.

Mentri Dalam Negeri Republik Indonesia. 2021. Instruksi Mentri Dalam Negeri Nomor