The Role of Islamic Business Ethics in Increasing Consumer Trust

The success of a business is not only measured by the amount of revenue generated, but also by the number of satisfied consumers with the products produced by the company. This study provides an in-depth analysis of the role of Islamic business ethics in influencing consumer trust. This study utilizes literature reviews to explore Sharia principles in business ethics. The results of the study show that significantly sharia principles, such as divinity (tawhid) as a spiritual foundation between humans and their God, justice (al-'adl) in every transaction carried out, benefits (maslahah) aimed at the common welfare, mutual assistance (ta'awun) with fellow believers in goodness, honesty or transparency as a pillar of integration, and the prohibition of acts forbidden by Allah (riba, gharar, and maysir) have an impact on consumer trust. This trust is manifested in consumer perceptions of the morals of companies or business actors in terms of providing quality products or services, as well as the existence of good and sincere intentions in carrying out social responsibility in society.